Step up to your dream leadership role
By creating the compelling career story that gets you there.
A QUESTION FOR YOU
Why do some people always get the job they want?
You know the ones. They rise up the ladder so quickly and effortlessly. They never have to apply for jobs along with hundreds of others. They seem to know all the right people and they're really good at talking themselves up.
The only difference between them and you is that they know how to tell the story of their career so they sound like the ideal fit for the job they want.
That's a skill that you can learn right now and there's a new online course that can teach you.
Let me know if this sounds familiar...
😞 You're not getting interviews or offers for the roles you want
😞 You're seeing others who seem less capable get those roles
😞 You're not reaching your full potential stuck where you are now
😞 You feel like time is running out to make the next move in your career
But it can be different
Imagine how it would feel, when
✔︎ you always know what to say, even if you're caught off guard
✔︎ you can easily explain why you're the right person for the job
✔︎ you feel relaxed in interviews, especially the important ones
✔︎ your LinkedIn profile and resumé say all the right things
INTRODUCING
The career story course that creates the success you seek
It's called ExecutiveCadence™ Mastery.
ExecutiveCadence™ is a proven, powerful career storytelling method specifically designed for corporate executives who are ready to step up to their dream leadership role
Now you can master the essential career skill of talking about yourself in a comprehensive self-paced course that ensures you always know what to say in every career conversation.
Here's the impact ExecutiveCadence™ can have
"After rapidly completing the Executive Cadence Mastery self study course, I have not been nervous going into interviews and have actually enjoyed the process.
It has been so rewarding to confidently articulate how I can add value and to see how positively this was received and how much others value my abilities.
This is one of the best investments I have made in myself in a long time and I would happily recommend the course to anyone considering doing it."
Cathie Watts
"Jelly – that's how I felt when I thought about the upcoming interview for the promotion I knew I deserved.
I'd been given some negative feedback about my interview performance and my communication skills, and it was really playing on my mind.
Working with Wendy and learning the Executive Cadence method changed everything.
I KILLED the interview and got the job. Now I feel like the sky's the limit for my career."
Sharee McCormack
"I have been very fortunate in my career to have achieved a long list of skills and amazing experiences, but I realised how difficult it is to incorporate these into the creation of a simple but powerful story about who I am that resonates a clear personal brand.
Working with Wendy and her Executive Cadence Mastery Course helped me concisely define a brand story highlighting my value to any organisation.
This was hugely beneficial as I continue to progress and grow in my career."
Kathryn Vosper
"I was ready to step up to a CEO role and I realised I needed to articulate and promote my roles, experience and achievements.
I had effectively been doing the work of a CEO but I hadn't had the title. The Executive Cadence course gave me the tools to tell the right story about my experience and as a result I have now been successful in landing a really exciting CEO role.
The material about preparing for interviews was very valuable; I wouldn't have performed as well without this and without Wendy's advice."
Mushfiq Rahman
Here's what your course includes:
Six self-paced modules
Follow a logical sequence of lessons to create your career story at your own pace
Six detailed worksheets
Get the great outcomes you want by completing the worksheet for each module
16 video lessons
Start and stop to suit your timetable and rewatch the lessons as often as you like
Interview toolkit
Triumph in your next interview with my expert guidance on handling every kind of question
Conversation scripts
Personalise my examples to get the right outcome from every career conversation
Success story template
Learn how to tell your success stories with my high impact C.A.S.E. structure
AND LOOK AT THESE BONUSES
You'll also get these valuable bonus lessons:
Voice your Brand
Expert tips and techniques from a renowned voice and public speaking coach, to make sure you're ready to speak up and be heard
Brand Story Neuroscience
Practical strategies for overcoming your doubts and fears (and completing the course) from a Neuroscientist who works with leaders just like you
⬇︎ Keep reading for sneak peeks inside the course ⬇︎
"I didn't think I had the right experience for the job I wanted to apply for but after I worked through Wendy's career story method, I could see that I absolutely did.
I put my story into the cover letter and CV, and was successful in getting an interview. The interview went well and I landed my dream job soon after!
Wendy's positivity and encouragement made all the difference to my confidence in the interview.
I've already had great feedback from my manager after the first eight weeks in the role and now there are so many more possibilities on the horizon for me."
Cassie Lam
Tell me: what do you want for yourself?
✔︎ an exciting new leadership role
✔︎ a well deserved promotion or leadership of a project
✔︎ to reinvigorate your career or head in a new direction
✔︎ to simply be ready to seize an opportunity
Hello... I'm Wendy Pavey
For more than a decade as a personal brand strategist, I've advised CEOs and senior executives about achieving the roles they want and deserve.
I noticed that the clients who are not progressing in their career have one thing in common: they lack the ability to tell a compelling story of their career.
That means they constantly struggle to say the right thing when speaking to people who can help them. They get meetings with recruiters and talent managers but they're not able to 'sell' themselves. They are nervous in interviews and confidence-building techniques don't help.
So that's why I developed the ExecutiveCadence™ method – to make sure my clients always know what to say in career conversations, by creating their unique and compelling personal brand story.
Now, the ExecutiveCadence™ Mastery online course makes my Brand Story method available as a cost-effective alternative to my 1:1 client practice.
Clients and Client companies I've worked with
Professional bodies I've presented to
What is the ExecutiveCadence™ method?
The ExecutiveCadence™ method provides the foundation for your compelling brand story, carefully constructed to position you strongly for the role you want.
It's designed to operate in the real world, in a corporate environment where you need to be a credible candidate whose appointment can be fully justified.
So it’s essential that your story includes the fundamentals of experience and skills. But these are often secondary to the value you can deliver to a company. You prove that value by highlighting your successes.
A personal brand, like any brand, needs to set you apart from others with a similar background, so you need a point of difference. And to respond to a changed world where it matters that work is meaningful, you need to describe your purpose.
These six elements form the ExecutiveCadence™ architecture.
"Cadence means rhythm and that’s our aim – to develop relaxed, natural storytelling that flows easily in conversation, without being over-rehearsed and robotic."
LET'S DIVE INTO THE DETAIL
Here's how the course unfolds:
Inside Module 1 – Starting your Brand Story
Inside Module 2 – Completing your Brand Story
Inside Module 3 – Clarifying your career objective
Inside Module 4 – Aligning your story to your objective
Inside Module 5 – Using your story in career conversations
Inside Module 6 – Using your story for your brand touchpoints
Take a sneak peek inside...
Here's a short 1 minute snippet from one of the lessons inside Module 2 where we create a point of difference for you:
"Doing this work was very beneficial for me.
I had lost a lot of self confidence after leaving a toxic work environment and I had to re-establish who or what I was professionally.
I was underestimating myself and that was because I was underestimated by others.
Now as I grow, I have the baseline brand story to work from and add my experiences to."
Deb Mahoney-Dobbs
Is ExecutiveCadence™ Mastery right for you?
This course is specifically designed for people who are working in the corporate world and seeking their next leadership role.
This is ideal for you when
- you're ready to take action
- you're willing to learn something new
- you like the flexibility of online learning
- you're a finisher who gets things done
Here's a
reminder
of everything
you'll get
as part of
the course
✔︎ Six self-paced modules
✔︎ Six detailed worksheets
✔︎ 16 video lessons
✔︎ Interview toolkit
✔︎ Conversation scripts
✔︎ Success story template
✔︎ Voice Your Brand bonus lesson
✔︎ Brand Story Neuroscience bonus lesson
And there's a Money Back Guarantee where you can be refunded the purchase price if you never get past the first module of the course in the 30 days after your purchase. So there's no risk to you if your work or life gets too busy for the course.
"The self study option was clear and easy to follow and the activities, coupled with your insightful inputs in our session, certainly helped me to demonstrate my key points of difference against other candidates."
Cathie Watts, Sales & Marketing Director ANZ
Here's another peek inside...
The course devotes an entire lesson to developing strong answers to common interview questions. Here's a brief (1min20sec) excerpt:
Here's how others are using ExecutiveCadence™ Mastery for their career
✔︎ to be recognised as a leader
✔︎ to step up to their first executive role
✔︎ to be chosen for their first CEO position
✔︎ to establish themselves as an Interim executive
✔︎ to return to work after an extended break
✔︎ to be promoted internally
✔︎ to finally crack the C-suite
✔︎ to land Board and Non-executive Director roles
✔︎ to attract contract and consulting roles
✔︎ to make a complete career change
Still here? Great.
Got questions for me?
Great.
Here's what people ask me about the ExecutiveCadence™ Mastery course.
How long will it take me to complete the course?
Can I get feedback on my story?
What if I get stuck on something?
Are transcripts of the videos available?
How long do I have access for?
Can I work with you 1:1 instead?
Can I share my login with someone else?
What's your refund policy?
How will you use ExecutiveCadence™ Mastery for your career?
✔︎ to step up to the C-suite at last
✔︎ to negotiate an overdue pay raise
✔︎ to have more influence at my company
✔︎ to be the leader I know I can be
✔︎ to get that promotion I deserve
✔︎ to take my seat at the Board table
✔︎ to impact my profession and industry
✔︎ to have my voice heard – finally!
So what's your investment?
My one-on-one clients typically pay at least $10,000.00 for me to create their brand story for them and to apply it to their key touchpoints.
But you can get the same outcome – using the exact same method – from the course for just AUD 1497 including GST.
That's a massive saving for you! And remember, you're also getting two bonus lessons from established experts – and you'd pay at least another $1,000 for 1:1 sessions with them.
You have access to the course for a full year, so it's much better value than doing a one-off workshop where it's all over (and forgotten) in a hurry.
I want you to know that a huge amount of care and effort has gone into the creation of ExecutiveCadence™ Mastery.
I've put the best of myself into it and have worked really hard to make sure you can get the best out of it. I'm immensely proud of this course and I know it will serve you and your career goals for many years to come.
Your success is my mission
My purpose and mission for my work is to make sure that people like you step into the leadership of our most significant enterprises. This is how I contribute to a more representative, more inclusive, more diverse and more just society.
