Interested in working with me? Here's what you need to know.
As a experienced professional, you know youâre able to drive successful outcomes. Your career to date has been professionally and personally rewarding.
But recently, youâve been facing a new challenge.
Maybe youâve been overlooked for a role you were ideally suited to.
Maybe youâre not getting the advisory work you expected to.
Maybe thereâs a tricky issue to navigate.
Or maybe itâs something you canât quite define.
Whatever the challenge, you know generic online information isnât the answer. Thereâs too much to sift through, itâs confusing, itâs conflicting, itâs written (or coded) by someone who got it from someone else.
You want a personalised approach that reflects your specific needs and circumstances.
You want to work one-on-one with someone who has the strategic insight and practical knowledge to solve the issue, in a way thatâs aligned with your values.
I provide strategic counsel for executives and advisors who need help to get in front of the right people with the right messages. You might describe it as âbrandâ or âpersonal PRâ or âprofile".
What we do together
My goal is to help ensure you are offered the roles you want, without applying amongst hundreds of others and without having to âhard sellâ.
We start with strategy. We work out where you want to be and we create a roadmap to get you there.
Next we put a sharp focus on addressing your immediate challenges and goals.
Then we ensure you build momentum towards your objectives, adapting our thinking as your activities produce results.
Future-fit strategy.
Focused action.
Forward momentum.
What we work on
There are two core issues I address with clients:
1) Lack of visibility
How can people offer you a role if they donât know your name? Thereâs no point working on tools like your CV and LinkedIn if no oneâs seeing them. Thereâs no value in creating a pitch that you never communicate.
You thought your network would serve you but it isnât helping you now.
Visibility issues show up as:
⢠not being approached for roles
⢠watching less capable people get âyourâ opportunities
⢠not being asked to speak on panels, podcasts or at events
2) Lack of value
If youâve always been tapped on the shoulder for your roles, youâve never had to persuade anyone to hire you. And now, if you find yourself suddenly in a fiercely competitive market, your inability to effectively communicate your value is a major problem.
You never expected to have to âsell yourselfâ but now you do.
Value issues show up as:
⢠not getting to interviews or past the first stage
⢠not getting interest in your advisory services
⢠feeling that LinkedIn isnât serving you
â˘Â past missteps or failures holding you back
(Are you seeing the double whammy? Ouch. Letâs fix that.)
 What worked for you before isnât working now. Thatâs why youâre here.
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How we work together
My one-on-one client work is always customised to your unique needs. But the structure of the work is the same.
Strategy session
Weâll always begin with strategy. Always. Weâll have an initial Strategy Session where we agree the outcomes you want to achieve and create a roadmap to get there.
If you already have clarity on your goal, this session might be short. A useful test is to see if you can fill in the blanks in this sentence:
 âI want to <deliver this outcome> for <this type of organisation>.â
The clearer your answer, the less time we need to spend on strategic thinking.
The Strategy session ranges from 1 to 4 hours, depending on clarity and complexity.
Before this session, Iâll immerse myself in your career to date, reading your background materials and auditing your digital presence.
Afterwards, youâll receive a plan to tackle your challenges and achieve your goals, and a gauge of the timeline to make it happen.
Although many clients continue to work with me for years and years, you may only need the strategy session and plan. Then you can implement using your own resources.
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Focus session/s
Typically, youâll have one or two pressing matters to attend to. These could include:
⢠preparing for an important conversation
⢠defining your services and creating marketing materials
⢠tackling your neglected LinkedIn profile
Weâll action each of these issues in a dedicated Focus session. These are typically 2 hours long.
Very often, the first thing we do in the first Focus session is create your compelling career story using my proprietary ExecutiveCadence⢠methodology. This story will be carefully aligned with your strategy.
Youâll need your story before you can work effectively on your LinkedIn, CV, Board pitch, website, bio or any other touchpoint.Â
If youâve completed my ExecutiveCadenceâ˘Mastery course, you can skip the story-based Focus session.
Momentum sessions
The one-hour Momentum sessions can be used for any tactical activity. It can be used for accountability, long term planning for a career move or building strategic visibility over time.
A Momentum session is ideal for shorter, simpler tasks like:
⢠strategising your outreach to key individuals
⢠reviewing touchpoints that youâve worked on yourself
⢠planning and creating social media posts
⢠developing collateral like a case study, capability statement or bio
You can use a Momentum session to respond to in-the-moment issues and to adapt your strategy as needed.
You can schedule sessions close together to give your career a massive boost in a short time, or you can space them out over a longer period.Â
"I have been very fortunate in my career to have achieved a long list of skills and amazing experiences, but I realised how difficult it is to incorporate these into the creation of a simple but powerful story about who I am that resonates a clear personal brand.
Working with Wendy helped me concisely define a brand story highlighting my value to any organisation."
Kathryn Vosper
Sales Director
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"I was ready to step up to a CEO role and I realised I needed to articulate and promote my roles, experience and achievements.
I had effectively been doing the work of a CEO but I hadn't had the title. Working with Wendy gave me the tools to tell the right story about my experience and as a result I have now been successful in landing a really exciting CEO role."
Mushfiq Rahman
Chief Executive Officer
"Wendy's advice and guidance has been invaluable.
Her insights into how to position your executive brand, sharing of her knowledge and support has been so helpful.Â
She is a master in helping you make your brand professional but also personal and natural to you."
Toni Hawkins
Chief Financial Officer
What's your investment?
(the $64,000 question)
As a successful person, you know the right investment reaps an enduring return many times over. That is my intention with our work together.
Your investment is customised to your needs, working on this basis:
> Strategy sessions start at AUD 2750 up to AUD 5500 (from 1 to 4 hours)
> Focus sessions are AUD 2200 each (2 hours)
> Momentum sessions are AUD 770 each (1 hour)
Value packages of 3, 6 and 12 Momentum sessions are available: x 3 is AUD 2200, x 6 is AUD 4100, x 12 is AUD 7850.
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Here are some example scenarios:
Transitioning to a portfolio career
Enjoy a smooth transition from full time executive roles by planning your preferred portfolio and building your pipeline well in advance.
Strategy  3450
Momentum x 12Â 7850
Investment is AUD 11300
includes gst for Aust tax residents
Seeking a new senior executive role
Position yourself to attract an offer from an employer of choice within six months
Strategy 2750
Focus 2200
Momentum x 6 4100
Investment is AUD 9050
includes gst for Aust tax residents
Seeking Board roles
Identity your targets, develop an effective Board pitch and materials and get yourself in front of decision-makers
Strategy 2750
Focus 2200
Momentum x 3 2200
Investment is AUD 7150
includes gst for Aust tax residents
Building an advisory or consulting career
Create a strong service offering with the right story and marketing materials
Strategy x 4 hour 5500
Focus x 1 2200
Momentum x 3Â 2200
Investment is AUD 9900
includes gst for Aust tax residents
Idling at a career crossroads
Create your vision for a fulfilling future and achieve it with a targeted action plan-on-a-page
Strategy x 3 hour 4400
Momentum x 1 770
Investment is AUD 5170
includes gst for Aust tax residents
Get started
Now that you understand my approach and the likely investment, you can move forward with confidence.
Step 1. Weâll chat first to double-check the fit during a 15 minute phone or Zoom call, scheduled via Calendly.
Step 2. In this scheduled chat, weâll each decide if we want to work together. Iâll ask you questions about your current situation so we can assess the level of strategy needed.
Step 3. At the end of this call, weâll agree the scope of work with a fixed investment and start date.
Please use the Book your call button to go to my Calendly page and find a suitable time.
If I have no current availability due to high demand, please check again in a few weeks.
Book your call via Calendly
Here's what happens next
Once youâve decided to work with me, hereâs what happens next:
1. Youâll receive my Non-Disclosure Agreement which protects the confidentiality of all information you share with me. Youâll execute this electronically via Docusign.
2. Youâll receive my invoice via Xero. This is payable in full before our initial strategy session.
3. Iâll send you a link to book our first session at the time thatâs most convenient for you. Youâll choose whether we meet in person or via Zoom.
4. Youâll send me any background reading I need to do before our session.
Hoping for some free advice over a coffee?
I canât provide meaningful advice on this basis. To give you high quality guidance, I need to understand you and the context youâre operating in, and that requires me to invest time and you to invest money.
You can find general advice in my books and blogs. Or you can book a single one-hour session with me â ask me about this.
Checking your career health?
Sometimes you just want to know youâre okay to keep doing what youâre doing (or not doing). I offer a one-off one-hour Career Check session solely for that purpose. You can talk through your situation and get my input. Ask me about this calm-inducing session.
Message me about a one-off sessionLooking for Thought Leadership strategy and implementation? Click the button to find specific information about becoming a Thought Leader.
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